Tread Lightly! Appoints New Leaders and Elects New Leadership to Board of Directors

National Nonprofit Sharpens Focus of Access Issues and Delivering Solutions 

Salt Lake City, Utah–October 20, 2015— Tread Lightly! appointed a new member to its increasingly diverse board of directors and elected its executive committee at an annual meeting recently held in Washington, DC.

Amanda Covington, Vice President of Communications and Government Relations at Vista Outdoor, was voted in as the organization’s newest board member.  Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets.  The company has a portfolio of well-recognized brands in the sportsmen and outdoor products categories, including Bushnell, Federal Premium Ammunition, Savage Arms and Primos.

“Amanda’s experience with Vista Outdoor’s broad spectrum of recreation consumers will be an incredible asset in helping Tread Lightly! continue bridging together the diversity of the outdoor community,” said Tread Lightly!’s executive director, Lori McCullough.  “Her skills and expertise will also further strengthen our board’s breadth of talent and background, and we’re looking forward to seeing the positive impact she will make.”

“Outdoor recreation is a thriving, growing industry, with millions of people enjoying all manner of outdoor activities,” said Covington. “Vista Outdoor’s partnership with Tread Lightly! helps us accomplish our mission to bring the world outside and to support outdoor enthusiasts as they pursue their passion.”

Tread Lightly! also solidified its executive committee with the election of its officers.  Kevin P. Lund, Vice Chair Group Product Marketing Manager, Utility Vehicles, Deere & Company was elected as chairman of the board with Jan Rintamaki, Director of Customer Experience, RiderX, with Polaris Industries as vice-chairman.  Joel Pedersen, Director of Lands and Policy with the National Wild Turkey Federation and Christine Jourdain, Executive Director of the American Council of Snowmobile Associations were also elected as the Board’s Secretary and Treasurer respectively.

“As we celebrate our 25th anniversary, our enthusiastic leadership continues to steer our efforts to protecting access and opportunities through education, communication and stewardship,” said McCullough.  “Our momentum has never been greater.”

Tread Lightly!’s board of directors also includes:

  • Brad Franklin, Government Affairs Manager, Yamaha Motor Corporation, U.S.A.
  • Andrew Hoit, Vice President of Sales, Falken Tire Corporation
  • Paul Golde, Senior Product Specialist, Kawasaki Motor Corporation. U.S.A.
  • Jonathan Lee, Brand Communications Manager, BP Products North America, Inc.
  • Mark MacGuinness, Vice President, Discount Tire
  • Jeff Nasi, Senior Director, Digital Media Sales & Marketing, TEN: The Enthusiast Network
  • Michael Schmitt, Emeritus
  • Nelson Freeman
  • Ken Scuito, Senior Director of Marketing, Lund International
  • Todd Smith, V.P. Content Development, Outdoor Sportsman Group


Representatives from the U.S. Forest Service, Bureau of Land Management, Army Corps of Engineers, National Park Service and the National Association of State Park Directors also serve as advisors on Tread Lightly!’s Board of Directors.


About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at



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