Brad Franklin, Yamaha Motor Corporation U.S.A. (Industry)
Brad Franklin has been involved with the motorsports industry for over 30 years, most currently with Yamaha Motor Corporation USA in numerous and diversified positions within Yamaha’s service group. For the last 13 years he has served as Government Relations Manager, directly involved with vehicle compliance and regulatory issues as well as Land and Water access issues. Prior to his involvement with Yamaha, Franklin worked for American Suzuki Motors.
Franklin’s first experience with OHV recreation started early and took him to Southern California where he and his family make their home. He is an avid motorcyclist and rides as often as possible, including an everyday commute, rain or shine, and at least a few holiday rides. Franklin is an avid outdoorsman. From ATV riding in the desert, and snowmobiling in the mountains, to offshore fishing and hunting with his sons and close friends or backpacking the high Sierra, Franklin is very much at home in the outdoors.
Franklin has previously served as the Chairman of the American Watercraft Association and also as Chairman of Tread Lightly!’s Board of Directors for the last five years. He is an active member on many committees of the Society of Automotive Engineers (SAE) and board member for the Congressional Sportsmen’s Foundation and the Off-Road Business Association.
Franklin’s extensive experience with the power sports industry, his wide ranging outdoor interests, along with his proven ability to work with diverse individuals and groups, gives him the tools to be an effective champion of outdoor recreation.