BOARD OF DIRECTORS

Harold Phillips: Chair

Harold Phillips is the global general manager for BFGoodrich, a Michelin brand. Before being appointed to the role in 2017,

Read More

he had held a variety of other leadership roles in Group Michelin in the U.S., the U.K. and France during his 31 years with the company.Most recently he served as the chief operating officer for Michelin Canada, Inc.

Harold is an avid outdoorsman and a two-time All-American collegiate football player. He received a double B.A. in business and psychology from Coe College and an Executive MBA from HEC in Paris.

He has served on several boards including Big Brothers and Big Sisters and the Tire and Rubber Association of Canada as chairman.

Under Harold’s leadership, BFGoodrich has increased its support of off-road trail preservation across North America. Programs like BFGoodrich Outstanding Trails have provided more than $180,000 for education and protection for 48 public-access trails. Harold can often be found as an executive representative of the BFGoodrich brand at off-road events such as the Baja 1000, Easter Jeep Safari, King of the Hammers and the MINT 400.

A native of Chicago, Harold now lives in Greenville, S.C., with his wife and daughter.

Read Less

Tyler Ruby: Vice Chair

As Senior Director of Customer and Technical Service & LATAM for Webasto, Tyler Ruby is responsible for internal business support and process improvement for the Americas

Read More

as well as developing LATAM sales distribution. Previously, Tyler was responsible for all automotive, commercial vehicle, heavy truck, agricultural, bus and specialty vehicle OEM business, and B2C off-road products.

Prior to Webasto, Tyler was employed by Fiat Chrysler Automobiles as Jeep Wrangler Brand Manager responsible for the U.S. market. In that role, Tyler worked with the enterprise-wide team to develop new products, increase profitability, and grow sales.

Tyler earned an MBA in Marketing from Marriott School of Management and a B.A. in Advertising from Brigham Young University. Originally from Southern California, Tyler now resides in Michigan where he enjoys camping, off-roading, and a myriad of sports with his family. Tyler is an Eagle Scout, an avid outdoorsman, he summited Mt. Whitney–the highest mountain peak in the continental United States, drove the 1st and only 4-door Wrangler up the iconic Lion’s Back, wheeled the relentless Baja 500 terrain, and enjoys wheeling at all speeds regardless of 2 or 4 wheels, wakeboarding and traveling to unique destinations.

Read Less

Christine Jourdain: Treasurer

Christine Jourdain is employed by American Council of Snowmobile Associations as Executive Director. ACSA works with state snowmobile associations across the country and provides leadership and coordination on national snowmobile issues.

Read More

In her current role, Christine has the responsibility to act as the national coordinator and spokesperson for state snowmobile associations and snowmobile clubs throughout the U.S. to educate and inform the public about snowmobiling to increase awareness, understanding and appreciation of the sport.

Christine has been very effective at building partnerships between the snowmobilers and the federal land agencies where snowmobiles are utilized. ACSA coordinates an annual Legislative Visit to Washington, DC and snowmobile rides with representatives from the federal land agencies across the country.

Read Less

Jon Lee: Secretary

Jon is currently the Brand Communications manager with BP. He has served on the Tread Lightly! Board since 2009. His extensive background in the outdoor retail industry makes him a valuable asset to Tread Lightly!

Read More

This role also allowed him to be close to the outdoor industry, where he was a regular at events such as Moab Easter Jeep Safari, Jeep Jamboree, Off-Road Expo and King of the Hammers. Jon played a big part in creating incentive programs with Tread Lightly! that increase Tread Lightly!’s base of individual members. In addition to Jon’s career that brought him closer to the outdoor industry, his hobbies include activities that get him into the mountains to ski or camp. He enjoys spending time on the slopes or in the woods with his family.

Read Less

Jan Rintamaki: Chair Emeritus

As Vice President and General Manager of Polaris Adventures, Jan Rintamaki inspires people to get outdoors and create memorable life experiences utilizing Polaris® products.

Read More

He has spent the last 15 years innovating at Polaris Industries Inc., leading and developing major brand, product, business and government partnerships. Previously Jan served as chair of the board of trustees for the Recreational Off-Highway Vehicle Association (ROHVA) and the Specialty Vehicle Institute of America (SVIA). Jan has an MBA in Marketing and Finance from Kellogg Graduate School of Management at Northwestern University, a Master’s of Science in Industrial & Operations Engineering, and a B.A. in Economics, both from the University of Michigan. Since 2009, Jan has volunteered with the Boy Scouts of America in a variety of roles. As an avid outdoorsman, he led the creation of the 10-year partnership between Polaris and the Boy Scouts to promote ATV youth safety. As a true Eagle Scout, his motto is to always “be prepared.”

Read Less

Joel Pedersen

Joel Pedersen has been employed by the National Wild Turkey Federation as a Wildlife Biologist for 15 years. Joel has been a member of the Tread Lightly! Board of Directors since 2007.

Read More

NWTF is a non-profit sportsmen’s organization with 230,000 members and chapters in all 50 states. Joel is currently the Director of Lands and Policy and is responsible for the development and management of the NWTF’s More Places to Hunt, program which will help ensure hunter and other recreational access to private and public lands into the future.

Read Less

Russ Ehnes

Russ Ehnes is employed by Loenbro Inc. and currently serves Loenbro as both the General Manager of Willow Ranch Company and Sponsor Relations Manager of the Loenbro Motorsports Americas Rally Cross team.

Read More

In his current role, Russ handles all aspects of managing the ranch including the planning, construction, and maintenance of over 200 miles of motorcycle and ATV trails. Russ’ industry connections, 33 years of motorcycle advocacy experience, and experience with trail building will greatly benefit Tread Lightly!. Russ is a founding member of Great Falls Trail Bike Riders Association (GFTBRA), founding member of Montana Trail Vehicle Riders Association (MTVRA), and currently serves as President of GFTBRA and Vice President of MTVRA. Russ also served as Executive Director of National Off Highway Vehicle (NOHVCC) from 1998-2017.

Russ is recognized nationally as an expert on OHV planning, trail design, construction, and management.
Russ has testified at several Consumer Product Safety Commission hearings regarding OHV safety issues and has also been a witness at several congressional sub-committee hearings regarding OHV use on public land issues

Read Less

Dave Logan

Dave Logan is employed by both Rugged Ridge as Sales Training Manager and Omix-ADA as Curator. In his role at Rugged Ridge, Dave trains inside key account sales associates and outside dealer sales reps.

Read More

In his role at Omix-ADA, Dave manages 35 Jeeps ranging from 1941 pre-War prototypes to the latest models and is the face to the media at lifestyle events.

Dave’s experience managing the Rugged Ridge Trail Access grant program and experience in Education and Stewardship will greatly benefit Tread Lightly! Dave co-founded CoTrails — a Collaborative Trails organization and is a certified sawyer for the US Forest Service.

Prior experience includes raising funds for outdoor recreation, operating a 4WD School, and video production project manager for Coca Cola and HP. Dave is a lifetime member of Tread Lightly! and a Master Tread Trainer. Dave has produced several training videos for the SFWDA and included one on the Tread Lightly! principles.

Read Less

David Behlings

David is the current Senior Product Specialist at Kawasaki Motors Corp. U.S.A. where he has been employed for 31 years and held many positions.

Read More

He has worked In the Powersports industry and been an avid off-road enthusiast for 45 years. David is a veteran off-roader and enjoys motorcycles, ATV’s, UTV’s and began Jeeping three years ago. He is married with two daughters who have grown up enjoying off-road family adventures in the California desert. 

Read Less

Jeff Nasi

Prior to becoming Senior Director of Digital Media Advertising for The Enthusiast Network, Jeff was the Group Publisher of TEN’s five 4×4 & Jeep 4×4 magazines. He is a 19 veteran of TEN, the largest publisher of niche-interest magazines, websites & events in USA.

Read More

TEN’s brands are predominantly automotive with 50+ magazines & websites covering the auto & truck media markets. Jeff’s passion for the outdoors & off-roading spans 25+ years and he is keenly aware of the challenges facing its future. He has a deep love & appreciation for proper use of the environment and broadcasts it at every opportunity. Jeff joined the Tread Lightly! board of directors in 2006 in an effort to help broadcast its message and help Tread Lightly! develop market-appropriate media campaigns and grow membership. TEN supports Tread Lightly! with a substantial supply of PSA ads annually.

Read Less

Jerome Dziechiasz

Jerome Dziechiasz has over 20 years of media experience in print, digital, events and social media with the majority of that time primarily focused in the truck and off road markets and a short time dedicated to the power sports and mountain biking industries.

Read More

Starting with Petersen Publishing in 1997, Jerome currently holds the position of General Manager for The Enthusiast Network (TEN) Truck Group, which is comprised of multiple brands including: Four Wheeler, 4Wheel & Off Road, Jp Magazine, Dirt Sports & Off-Road, Truck Trend, Truckin’, Diesel Power and 8Lug.

Jerome grew up in Seattle, WA and Northern California, hunting, fishing, snowboarding and off-roading. His passion for outdoor activities is what drives him to this day, which he enjoys with his wife and two sons and allows him to be an effective representative for responsible public land use.

Read Less

Brad Franklin

Brad Franklin has been involved with the motorsports industry for over 30 years, most currently with Yamaha Motor Corporation USA in numerous and diversified positions within Yamaha’s service group.

Read More

For the last 13 years he has served as Government Relations Manager, directly involved with vehicle compliance and regulatory issues as well as Land and Water access issues. Prior to his involvement with Yamaha, Franklin worked for American Suzuki Motors.

Franklin’s first experience with OHV recreation started early and took him to Southern California where he and his family make their home. He is an avid motorcyclist and rides as often as possible, including an everyday commute, rain or shine, and at least a few holiday rides. Franklin is an avid outdoorsman. From ATV riding in the desert, and snowmobiling in the mountains, to offshore fishing and hunting with his sons and close friends or backpacking the high Sierra, Franklin is very much at home in the outdoors.

Franklin has previously served as the Chairman of the American Watercraft Association and also as Chairman of Tread Lightly!’s Board of Directors for the last five years. He is an active member on many committees of the Society of Automotive Engineers (SAE) and board member for the Congressional Sportsmen’s Foundation and the Off-Road Business Association.

Franklin’s extensive experience with the power sports industry, his wide ranging outdoor interests, along with his proven ability to work with diverse individuals and groups, gives him the tools to be an effective champion of outdoor recreation.

Read Less

Kristin Golliher

Kristin Golliher is the CEO and founder of WildRock PR & Marketing, a company she launched in 2012. Based in the Rocky Mountains of Colorado, WildRock has an impressive portfolio of clients in the outdoor industry, with year-over-year award winning campaigns.

Read More

Before Kristin started WildRock, she was at OtterBox building the public relations and marketing department from the ground up, as well as re-strategizing the brand into the powerhouse it is today. She has been recognized as a Top 25 Most Influential Young Professional, a Colorado Superwoman, as well as a recipient of 40 Under Forty.

Working on her family’s ranch, Kristin knows how to take advantage of every opportunity to get into the great outdoors including hiking, camping, off-roading, fishing at her family’s cabin and running half-marathons. Kristin is always on the move and ready for the next adventure with a “work hard, play harder” mentality.

Read Less

Jamie Schwartz: Agency Adviser

Outdoor Ethics Program Manager USDA Forest Service

Dave Jeppesen: Agency Adviser

Bureau of Land Management

Don Striker: Agency Adviser

Superintendent, Denali National Park and Preserve
National Park Service

Heather Burke: Agency Adviser

Heather Burke is the National Partnership Program Manager for Headquarters, U.S. Army Corps of Engineers Natural Resources Management branch. She provides Partnership Program direction and guidance for field staff in the Recreation and Environmental Stewardship business lines throughout the Corps’s 404 lakes and river projects.

Read More

Her 24 years of federal service have been spent entirely with the Corps, beginning as a forestry trainee at John H. Kerr Reservoir in Virginia, then as a park ranger at Lake Kaweah in California and Dworshak Dam in Idaho, followed by a natural resources program manager position in the Jacksonville District Office, Florida and concluding with her current position. Heather has a Bachelor of Science degree in Wildlife Science and Forestry from Virginia Tech and studied Forestry abroad for one year at the University of Melbourne in Australia.

Read Less

Partners

partners