Tread Lightly! Announces New Website Launch

Tread Lightly!, a nonprofit dedicated to protecting and enhancing recreation opportunities through education and stewardship, announced today the launch of their newly revamped website at www.treadlightly.org.

This new website will feature an event calendar, quick tips, program information, new recreation tips, including the responsible use of drones on public land, and an easy-to-navigate interface to engage users in a more effective way.

“We are excited about our new website launch and the information it provides for recreationists, land managers, partners and media to better understand how to minimize their impact on public land,” said Brian Higgins, Tread Lightly!’s Marketing Manager.

Treadlightly.org now features state-specific information to help recreationists find information relative to their local trails. The mobile-friendly site will help on-the-trail users be able to access responsible recreation tips and maps easily.

Tread Lightly!’s site will be updated regularly with new featured articles, videos and more. For more information on Tread Lightly!’s mission visit: https://www.treadlightly.org/about-us/

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

Tread Lightly’s! Board of Directors Announces Management Reorganization

Tread Lightly’s! Board of Directors Announces

Management Reorganization

Casey Snider Appointed Interim Executive Director

CENTERVILLE, Utah (February 1, 2017)—Tread Lightly!, the premier non-profit organization dedicated to supporting and encouraging stewardship of America’s lands and waterways, announced a leadership reorganization under which the Board of Directors has appointed Casey Snider as interim Executive Director, effective immediately. Snider will replace former Chief Executive Officer, Lori McCullough. The announcement was made today by Joel Pedersen, Secretary of the Tread Lightly! Board of Directors.

“Tread Lightly! will continue working toward delivering on our mission to balance the needs of people who enjoy outdoor recreation with our need to maintain a healthy environment, while continuing to grow the organization,” said Pedersen. “We have great confidence in Casey’s abilities in serving as interim Executive Director during this transition.”

Pedersen continued, “On behalf of the entire Board, I want to thank Lori for her service to Tread Lightly! and we wish her continued success in her new pursuits.”

About Tread Lightly!: Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Visit www.treadlightly.org for more information.

 

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MEDIA CONTACT:

Jerrica Archibald | Tread Lightly! | 801.627.0077 | jerrica@treadlightly.org

Tread Lightly! Completes 25 Partner-Funded Restoration for Recreation Projects across Nation

SALT LAKE CITY, August 16, 2016 – To celebrate its 25th anniversary, Tread Lightly! awarded funding to complete 25 Restoration for Recreation projects throughout the United States. These projects were completed thanks to more than 1,400 volunteers that lent a helping hand and funding from Yamaha’s Outdoor Access Initiative, Federal Premium Ammunition, Bushnell and the Dallas Safari Club.

The initiative, nicknamed 25for-25, supported 25 projects in a total of 18 states.  Each project was spearheaded by Tread Lightly!’s agency partners or 25for25Report-ForSocialMediamembers, including enthusiast clubs, Boy Scout troops, and individuals.

Projects focused on strategies to keep recreational areas healthy, open and accessible.  The projects themselves ranged from educational signage, trail system expansion, trail resurfacing, volunteer cleanups, trail markers, fencing, campground improvements, and blind construction, target shooting supplies, recycling collection, an educational film, erosion mitigation and trail repair.

“A big part of the Yamaha Outdoor Access Initiative’s mission is to provide practical support for efforts that protect appropriate and sustainable access to public lands,” said Steve Nessl, Yamaha’s ATV/SxS group marketing manager. “Tread Lightly!’s 25-for-25 program is a great example of putting that mission into action by supporting off-road and outdoor enthusiasts with hands-on projects across the country.”

The completion of these projects took nearly 12,000 volunteer hours, valued at over $270,000. Tread Lightly! estimates that 58 tons of trash were removed from public lands, nearly 3,000 miles of trails were enhanced and restored and over 66,000 acres of land were enhanced thanks to the hard work of the awardees.

“Federal Premium Ammunition and Bushnell are proud partners of Tread Lightly! and we are pleased to see the improvements these projects have made on our public lands,” said Ryan Bronson, Director of Conservation for Vista Outdoor, the parent company of Bushnell and Federal Premium. customers’ continued access to these lands for a wide variety of outdoor activities.”

The 25for-25 program is part of Tread Lightly!’s Restoration for Recreation initiative, which is designed to raise money from the private sector to protect and maintain recreation opportunities by restoring damaged areas and degraded trails into enjoyable recreation resources.

“We are thrilled with the outcome of this program,” said Tread Lightly!’s Director, Lori McCullough.  “Thanks to our generous partners and the volunteers and organizers, we’ve made a real difference in the quality of recreation in this country and significantly impacted public lands in a positive way.”

For descriptions of each project, go to treadlightly.org/projects.

 

Funding Recipients Location of Project
Western Mass Council, Boy Scouts of America Horace A. Moses Scout Reservation (HAMSR), MA
Southern Four Wheel Drive Association Daniel Boone Backcountry Byway, KY
Capitol Area Council, Boy Scouts of America Lost Pines Scout Reservation, TX
Keep Truckee Meadows Beautiful Peavine Mountain, NV
USDA Forest Service Ashton/Island Park and Dubois Ranger Districts, ID
Red Rock Motorsports Club, Inc. AKA RRMS Superman Canyon Pit Cleanup, NM
Missouri Dirt Riders St. Joe State Park, MO
Havasu 4 Wheelers Paseo de Oro and Bison Drive, AZ
New Mexico 4-Wheelers Manzanita Mountains Trail System, NM
USDA Forest Service/ Delta National Forest Delta National Forest, MS
National Park Service Cedar Breaks National Monument, UT
Washington Trail Riders Association Yacolt Burn, WA
Bureau of Land Management Ramhorn Campground, CA
USDA Forest Service Stanislaus National Forest, Calaveras Ranger District, CA
Stagecoach State Park – Colorado Parks and Wildlife Stagecoach State Park, Colorado Parks and Wildlife, CO
USDA Forest Service Spawn Creek Trailhead, UT
Whispering Pines Hideaway Off-Roading Adventure Whispering Pines Hideaway, NV
Dirt Minions 4×4 Ladee Flats OHV Area, OR
Uwharrie National Forest Uwharrie National Forest, NC
Rocky Mountain Goat Alliance National education project, created in MT
USDA Forest Service Superior National Forest, Kawishiwi District, Ely, MN
Bureau of Land Management Applegate Valley Recreation Sites, OR
USFS Volunteer Uwharrie National Forest , NC
Mile Hi Jeep Club Red Cone Pass and Webster Pass, CO
Copper State 4 Wheelers, Tonto Recreation Alliance Tonto National Forest, AZ

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.
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Tread Lightly! & Partners’ Complete Third Moab Restoration Project During Easter Jeep Safari

MOAB (March 23, 2016)–In an effort to proactively protect access for the four-wheel drive community, Tread Lightly! along with Discount Tire, Quadratec and Falken Tire partnered with the Bureau of Land Management (BLM) Moab Field Office to conduct a Restoration for Recreation™ project on the world class Hell’s Revenge trail.  This project was also supported by the Red Rock 4 Wheeler’s, Moab Friends For Wheelin’ and Ride with IMG_0563Respect, the most prominent clubs in the Moab area.

A team of 25 volunteers completed the project on Tuesday, March 22, during Jeep Safari 2016. This year marked the 3rd consecutive year a Restoration for Recreation project has been performed during this extremely popular event. The project involved the reconstruction of fencing along the escalator obstacle on Hell’s Revenge trail, an 8-mile loop with views of the La Sal Mountain range and Colorado River.

“Discount Tire has been a proud supporter all three Moab Restoration for Recreation projects,” said Mark MacGuinness, Vice President of Discount Tire Direct. “It’s great knowing our work here could help keep these amazing trails healthy and open for years to come.”

Throughout the event Tread Lightly! staff highlighted the RIDE ON Designated Routes message which the organization created to help the public understand appropriate and legal use of motorized vehicles and this new management policy agencies across the nation are putting in place.  It’s important to recognize that almost all outdoor enthusiasts need motorized vehicle access to enjoy their outdoor pursuits, even if only to access a special destination and enjoy non-motorized activities like hunting, fishing or camping. To resonate with Utah’s residents and public land visitors that recreate in Utah’s world-renowned recreational opportunities, the message adapted as RIDE ON Designated Routes in Utah and its campaign materials were customized to have both a Southern and Northern Utah look.

“Through education, outreach and Restoration for Recreation, Tread Lightly! and our partners in the four-wheeling community are helping keep the great outdoors healthy, accessible and open to the public” said Lori McCullough, Tread Lightly!’s Executive Director.  “We’re fortunate to have partners supporting our increased efforts and hope we made the 2016 Jeep Safari an event remembered for industry leaders investing in the sport of four-wheeling and conservation of Utah’s natural resources.”

 

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

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Tread Lightly! Announces 25 Partner-Funded Stewardship Projects Across Nation

Restoration for Recreation Tread LightlySALT LAKE CITY, February 2, 2016 – In one of the most ambitious Restoration for Recreation™ initiatives in its history, Tread Lightly! has awarded funding for 25 stewardship projects throughout the country.  The projects will capstone the celebration of Tread Lightly!’s 25 year anniversary.  Funding was made possible through a partnership with the Yamaha Outdoor Access Initiative, Federal Premium Ammunition, Bushnell and the Dallas Safari Club.

The initiative, named 25 for 25, includes projects in 18 states.  Each is spearheaded by Tread Lightly! members or agency partners, including enthusiast clubs, Boy Scout troops, nonprofits, and individuals.  All are expected to be completed by the end of summer, 2016. Off-highway trails, shooting ranges, campgrounds, hunting areas, and other sites will all benefit from the program.

Projects focus on strategies to keep recreational areas healthy, open and accessible, including educational signage, trail system expansion, trail resurfacing, volunteer cleanups, trail markers, fencing, ambassador materials, campground improvements, game pole and blind construction, public target shooting supplies, recycling collection, an educational film, erosion mitigation and trail repair.  Thousands of volunteer hours will be involved.

“We’ve never been involved in the completion of so many incredible projects in such a short amount of time,” said Tread Lightly!’s executive director, Lori McCullough.  “Thanks to our generous partners and the volunteers and organizers, we’re making a real difference in the quality of recreation in this country—all before summer is over!”

The 25 for 25 initiative is part of Tread Lightly!’s Restoration for Recreation program, which is designed to raise money from the private sector to protect and maintain recreation opportunities by restoring damaged areas and degraded trails into enjoyable recreation resources.

For descriptions of each project and ways to volunteer, go to treadlightly.org/projects.

Funding Recipients Location of Project
Western Massachusetts Council, Boy Scouts of America Horace A. Moses Scout Reservation (HAMSR), MA
Southern Four Wheel Drive Association Daniel Boone Backcountry Byway, GA
Capitol Area Council, Boy Scouts of America Lost Pines Scout Reservation, TX
Keep Truckee Meadows Beautiful Peavine Mountain, NV
USDA Forest Service Ashton/Island Park and Dubois Ranger Districts, ID
Red Rock Motorsports Club, Inc.  aka RRMS Superman Canyon Pit Cleanup, NM
Missouri Dirt Riders St. Joe State Park, AZ
Havasu 4 Wheelers Paseo de Oro and Bison Drive, AZ
New Mexico 4-Wheelers Manzanita Mountains Trail System, NM
USDA Forest Service/ Delta National Forest Delta National Forest, MS
National Park Service Cedar Breaks National Monument, UT
Washington Trail Riders Association Yacolt Burn, WA
Bureau of Land Management Ramhorn Campground, CA
USDA Forest Service Stanislaus National Forest, Calaveras Ranger District, CA
Stagecoach State Park – Colorado Parks and Wildlife Stagecoach State Park, Colorado Parks and Wildlife, CO
USDA Forest Service Spawn Creek Trailhead, UT
Whispering Pines Hideaway Off-Roading Adventure Whispering Pines Hideaway, NV
Dirt Minions 4×4 Ladee Flats OHV Area, OR
Uwharrie National Forest Uwharrie National Forest, NC
Rocky Mountain Goat Alliance National education project, created in MT
USDA Forest Service Superior National Forest, Kawishiwi District, Ely, MN
Bureau of Land Management Applegate Valley Recreation Sites, OR
USFS Volunteer Uwharrie National Forest , NC
Mile Hi Jeep Club Red Cone Pass and Webster Pass, CO
Copper State 4 Wheelers, Tonto Recreation Alliance Tonto National Forest, AZ

 

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

Tread Lightly! Brings Together Outdoor Recreationists and Leaders to Champion ‘Respected Access in Arizona’ Campaign and Kick off Online Fundraiser

Tread Lightly! Brings Together Outdoor Recreationists and Leaders to Champion ‘Respected Access in Arizona’ Campaign and Kick off Online Fundraiser

PHOENIX, Arizona – November 10, 2015 — The national nonprofit Tread Lightly!, with the help of its partner Arizona Game and Fish Department, hosted an event last Saturday in Phoenix to bring together outdoor recreationists, industry leaders, local stakeholders and representatives from both federal and state agencies responsible for managing Arizona’s public lands.  The purpose of the gathering was to help fundraise for and champion the Respected Access in Arizona campaign.  The event also launched an online auction to offer big-ticket items, now live, with bidding closing on December 12.

In only its second year, the fun shoot, dinner and live auction last Saturday united nearly 250 individuals from across the state; all dedicated to keeping Arizona’s public lands open to people of all ages and abilities.

The Respected Access in Arizona campaign was established to protect access and opportunities to enjoy a wide variety of recreational opportunities, with a special focus on promoting responsible recreational shooting.  Revenues raised will fund campaign strategies including highway billboards, outdoor signage, educational brochures, public service announcements, a special website, and stewardship projects.  In the last year, the campaign supported cleanup projects that engaged more than 1,100 volunteers in the removal of more than 100 tons of trash from public lands around the Phoenix metropolitan area.

Arizona residents also have been encouraged to take the pledge to ACT: Be Accountable for shooting behaviors; Clean up after yourself and Tread Lightly on public lands.

“Our ultimate goal is changing the behavior of visitors to our public lands and encouraging these citizens to demonstrate a strong recreational ethic in an effort to protect our access, our sport, our legacy,” said Larry Voyles, Arizona Game and Fish Department Director.

At least 61 businesses and organizations came together to generously support the cause.  The event’s Presenting Sponsors were John Deere and Dallas Safari Club; the Platinum Sponsors were AZFirearms.com and Federal Premium Ammunition; and the Gold Sponsors were National Shooting Sports Foundation and the AZ Archery Club.

“The success of this partnership program is remarkable,” said Lori McCullough, Tread Lightly!’s executive director.  “The funds we are raising in Arizona will remain in Arizona to help sustain the incredible momentum we are building to motivate behavior change and empower citizen stewards in this great state.”

The online auction is open to all US residents and includes the following products:

–  John Deere Gator XUV 825i Utility Vehicle – donated by John Deere

–  Five day plains game hunt for up to four hunters in South Africa – includes trophy fees and taxidermy credits – donated by Dallas Safari Club.

–  Smittybilt Overlander Vehicle Tent, tent awning, portable Arctic Fridge/Freezer, 3,000 lb winch, and air compressor – donated by Smittybilt

–  Set of 4 Vogue Tires – donated by Discount Tire

–  Ruger SR1911 Centerfire Pistol, Model #6711 – donated by Ruger

Respected Access is Open Access aims to motivate a stronger sense of ownership and appreciation of shared and respected access to public and private lands.  The campaign is national in scope but has been customized with a local focus for several states, with more in the works.

For more information about the Arizona campaign and to take the ACT pledge, go to respectedaccessarizona.org.

 

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

4 Wheel Parts to Offer Customers Option to Donate to Tread Lightly! at Checkout

LAS VEGAS, Nevada – November 3, 2015 – 4 Wheel Parts, the nation’s largest retail chain of four wheel parts and truck accessories announced a new charitable fundraising initiative to help keep America’s great outdoors open to the public. The new campaign will officially launch on Monday, November 9th and every 4 Wheel Parts’ store across the country will begin offering its customers the option of rounding up to the next dollar at checkout.

The announcement was made at an open house and reception hosted by Transamerican Auto Parts at its recently renovated 4 Wheel Parts store in Las Vegas.  For a limited time, 100% of all monies collected will go directly to the nonprofit organization Tread Lightly! and can be claimed by consumers as tax-deductible contribution on their annual federal income tax return.

“Just a little change can add up to make a really big difference in helping keep the outdoors healthy and accessible for the benefit and enjoyment of people of all ages and abilities,” said Tread Lightly!’s executive director Lori McCullough. “We’re delighted and grateful 4 Wheel Parts is making it so easy for their customers to support Tread Lightly!’s important cause.”

Funds raised will go toward Tread Lightly!’s renowned education, training and stewardship programs; all of which were strategically designed to instill an ethic of responsibility in a wide variety of outdoor enthusiasts and the industries that serve them.  Customers will also have the option of donating amounts larger than their round-up difference.

“We believe in the crucial work Tread Lightly! is doing to help protect people’s opportunities to ride, hunt, fish, camp, etc.  We know our customers are active outdoor enthusiasts themselves and believe a majority will be happy to give to this vital charity,” said Greg Adler, President and CEO of Transamerican Auto Parts, which owns 4 Wheel Parts.

4 Wheel Parts has been supporting Tread Lightly! as an Official Partner since 2010.  All contributions made in stores will be donated to Tread Lightly! through April 30, 2016.  Online outlets will not be participating at this time.

For more information about Tread Lightly! or to become a member go to www.treadlightly.org.

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

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Tread Lightly! Appoints New Leaders and Elects New Leadership to Board of Directors

National Nonprofit Sharpens Focus of Access Issues and Delivering Solutions 

Salt Lake City, Utah–October 20, 2015— Tread Lightly! appointed a new member to its increasingly diverse board of directors and elected its executive committee at an annual meeting recently held in Washington, DC.

Amanda Covington, Vice President of Communications and Government Relations at Vista Outdoor, was voted in as the organization’s newest board member.  Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets.  The company has a portfolio of well-recognized brands in the sportsmen and outdoor products categories, including Bushnell, Federal Premium Ammunition, Savage Arms and Primos.

“Amanda’s experience with Vista Outdoor’s broad spectrum of recreation consumers will be an incredible asset in helping Tread Lightly! continue bridging together the diversity of the outdoor community,” said Tread Lightly!’s executive director, Lori McCullough.  “Her skills and expertise will also further strengthen our board’s breadth of talent and background, and we’re looking forward to seeing the positive impact she will make.”

“Outdoor recreation is a thriving, growing industry, with millions of people enjoying all manner of outdoor activities,” said Covington. “Vista Outdoor’s partnership with Tread Lightly! helps us accomplish our mission to bring the world outside and to support outdoor enthusiasts as they pursue their passion.”

Tread Lightly! also solidified its executive committee with the election of its officers.  Kevin P. Lund, Vice Chair Group Product Marketing Manager, Utility Vehicles, Deere & Company was elected as chairman of the board with Jan Rintamaki, Director of Customer Experience, RiderX, with Polaris Industries as vice-chairman.  Joel Pedersen, Director of Lands and Policy with the National Wild Turkey Federation and Christine Jourdain, Executive Director of the American Council of Snowmobile Associations were also elected as the Board’s Secretary and Treasurer respectively.

“As we celebrate our 25th anniversary, our enthusiastic leadership continues to steer our efforts to protecting access and opportunities through education, communication and stewardship,” said McCullough.  “Our momentum has never been greater.”

Tread Lightly!’s board of directors also includes:

  • Brad Franklin, Government Affairs Manager, Yamaha Motor Corporation, U.S.A.
  • Andrew Hoit, Vice President of Sales, Falken Tire Corporation
  • Paul Golde, Senior Product Specialist, Kawasaki Motor Corporation. U.S.A.
  • Jonathan Lee, Brand Communications Manager, BP Products North America, Inc.
  • Mark MacGuinness, Vice President, Discount Tire
  • Jeff Nasi, Senior Director, Digital Media Sales & Marketing, TEN: The Enthusiast Network
  • Michael Schmitt, Emeritus
  • Nelson Freeman
  • Ken Scuito, Senior Director of Marketing, Lund International
  • Todd Smith, V.P. Content Development, Outdoor Sportsman Group

 

Representatives from the U.S. Forest Service, Bureau of Land Management, Army Corps of Engineers, National Park Service and the National Association of State Park Directors also serve as advisors on Tread Lightly!’s Board of Directors.

 

About Tread Lightly!

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

 

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Tread Lightly! Honors Champions & Partners at 25th Anniversary Celebration

Awardees Recognized for Help in Protecting Access and Opportunities in the Great Outdoors

Yamaha     DSC_9364     AMA3     

The national nonprofit Tread Lightly! recognized a selection of individuals, corporations and organizations who have made significant contributions to helping the organization protect and enhance outdoor recreation access through education and stewardship over the last 25 years.                                                     

“Since its inception, Tread Lightly! has become a thriving nonprofit organization with materials, programs and services unrivaled in scope, content and purpose,” said Lori McCullough, Tread Lightly!’s executive director.  “None of our success would have been possible without the advocacy, counsel, and financial support of many, many individuals and partners.  We are thrilled to officially honor a few of them this year.”

The following awards were announced at Tread Lightly!’s 25th Anniversary Celebration in Washington, DC last week:

 

Outstanding Agency Partner Awards

James Schwartz:  The US Forest Service’s National Program Manager for Outdoor Ethics, James “Jamie” Schwartz, was recognized for his work as an advocate for Tread Lightly! for more than ten years. In his role as advisor to Tread Lightly! on behalf of the Forest Service, he was key in the creation of the Respected Access is Open Access campaign.  Schwartz was also crucial to the development and expansion of unprecedented interagency partnerships that will help customize Tread Lightly!’s celebrated RIDE ON campaign in ten additional states in 2016.

Sean Harwood:  Sean Harwood, Trails, Travel Management, Dispersed Recreation Program Lead for the US Forest Service, was honored for his role in expanding Tread Lightly!’s important outdoor ethics campaigns, including Respected Access is Open Access and RIDE ON.  Harwood was especially highlighted as a critical factor in the funding and facilitation of ten statewide collaboratives.

Aaron Curtis:  The Bureau of Land Management’s Regional Director of Recreation, Aaron Curtis, has personally advocated for Tread Lightly!’s increased involvement in each state in the West.  He was also instrumental in the initiation of a soon-to-be-released campaign called Respect and Protect that will aim to address human behavior issues surrounding archeological and paleontological artifacts and sites.

Raymond Suazo:  Raymond Suazo, State Director of the Bureau of Land Management’s Arizona State Office, was recognized for his role in developing one of Tread Lightly!’s most successful state partnerships to date.  Under Suazo’s leadership, the Respected Access is Open Access in Arizona campaign was launched in 2012 to implement education, stakeholder engagement, and stewardship activities in the Phoenix area to address impacts associated with irresponsible recreational target shooting practices.  He has been key in elevating the campaign to be a national model for public-private partnerships promoting responsible use of all types of recreation on public lands.

 

Founding Member Awards

The following corporations and organizations were part of the original founding partners who helped launch Tread Lightly! 25 years ago.  They have continued to fund, support and champion the organization’s cause to this day.

Jeep

Land Rover

Toyota

American Motorcyclist Association

Warn Industries

ARB 4×4 Accessories

International Snowmobile Manufacturers Association

Jeep Jamboree USA

 

Outstanding Partner Awards

Yamaha Motor Corp, USA: Yamaha is Tread Lightly!’s longest running partner in the powersports industry.  The company was recognized for its consistent support through dissemination of outdoor ethics to its consumers, board of directors involvement, annual unrestricted contributions, and funding of restricted funds programs—most recently Tread Lightly!’s new 25 for 25 program.

Discount Tire:  As one of Tread Lightly!’s newer partners, Discount Tire was honored for its exceptional drive to be involved in all aspects of Tread Lightly!’s cause.  Currently Discount Tire contributes annually as an Official Partner, has funded and provided volunteers for projects under the Restoration for Recreation program, offers a special discount to all Tread Lightly! members as part of the member benefit program, donated product for fundraisers, and has sent a representative to serve on the organization’s board of directors.

 

About Tread Lightly!

Tread Lightly! is celebrating its 25th anniversary as a national nonprofit organization in October 2015. Founded in 1990 through a Memorandum of Understanding (MOU) with the U.S. Forest Service and Bureau of Land Management, Tread Lightly! promotes responsible outdoor recreation through ethics education and stewardship programs.

Tread Lightly! has more than 70 official partners from various industries and is likely the nation’s only non-profit holding MOUs with every federal and state agency in the U.S. Tread Lightly!’s diverse member base enjoys a wide range of outdoor activities including hunting, angling, camping, boating, biking, four-wheeling and much more. Become a Tread Lightly! partner or member today and start supporting access, education and stewardship at www.treadlightly.org.

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Tread Lightly! Announces Major New Restoration for Recreation Initiative at 25th Anniversary Celebration

Yamaha, Federal Premium, Bushnell and the Dallas Safari Club Help Fund 25 Restoration for Recreation Projects Across the U.S.

 

Congressman Rob Bishop and Tread Lightly! Executive Director Lori McCullough

Congressman Rob Bishop with Tread Lightly!’s executive director Lori McCullough. Bishop is chairman of the House Committee on Natural Resources and was the keynote speaker at Tread Lightly!’s 25th Anniversary Celebration in Washington, DC.

Washington, DC – October 8, 2015 – Tread Lightly!, the leading national nonprofit promoting responsible outdoor recreation, announced a major new initiative funding 25 Restoration for Recreation projects last night during a 25th anniversary celebration in Washington, D.C. Tread Lightly! board members, staff, partners and friends gathered for the special event in the beautiful Gold Room in the Rayburn Office Building on Capitol Hill.

Congressman Rob Bishop, Chairman of the U.S. House of Representative’s Committee on Natural Resources, delivered a keynote presentation during the event.

“In order to keep the balance between a healthy environment and exceptional opportunities to experience it, education and stewardship are key,” Congressman Bishop said. “Tread Lightly! has been perfecting unique methods of engaging visitors in education and stewardship for 25 years.”

Bureau of Land Management Director Neil Kornze also commented on the 25th anniversary ceremony.

“Each year, BLM-administered lands and waters receive about 61 million recreation visits,” said Director Kornze. “Tread Lightly!’s work to promote outdoor ethics, education, and stewardship helps to keep these visitors safe while keeping public lands healthy and productive. Congratulations to the organization for reaching the quarter-century mark and for its great work,” he added.

Tread Lightly! began as a public awareness program by the U.S. Forest Service in the mid-1980s to address a national need for promoting responsible recreation through ethics education and stewardship initiatives. This became – and is still today – Tread Lightly!’s mission.

In October 1990, through a Memorandum of Understanding (MOU) with the U.S. Forest Service and Bureau of Land Management, the Tread Lightly! 501 (c) (3) foundation was formed to encourage more public-private collaboration.

Tread Lightly! staff and Board of Directors & Advisers stop for a photo during Tread Lightly!'s 25th Anniversary Celebration in Washington, DC.

Tread Lightly! staff and Board of Directors & Advisers stop for a photo during Tread Lightly!’s 25th Anniversary Celebration in Washington, DC.

The new program announced at the event, nicknamed “25-for-25”, will provide funding to support 25 Restoration for Recreation projects across the country in celebration of Tread Lightly!’s 25th anniversary. The 25-for-25 program is made possible thanks to a consortium of partners including the Yamaha Outdoor Access Initiative, Federal Premium Ammunition, Bushnell and Dallas Safari Club.

“Tread Lightly!’s Restoration for Recreation program, including our new 25-for-25 initiative, hits at the heart of our mission of fostering good stewards and echoes back the original reasons the organization was created – cutting the red tape and funding important programs like these through the private sector,” said Lori McCullough, Tread Lightly!’s executive director.

“A truly committed steward models responsible behavior, mentors to others, and mends the public land when needed, which means individuals are engaged with their hands while socially responsible corporations address the critical needs of their core customers and the general public,” McCullough said. “Tread Lightly! thanks our great partners that supported the 25th anniversary event: Polaris, Toyota, Discount Tire, Land Rover, Falken Tire, Yamaha, Noble Energy, and Vista Outdoor.”

Together, the 25-for-25 program partners will fund 25 projects aimed at creating a significant, positive and lasting impact on outdoor recreation across the U.S. The program’s goals include promoting citizen stewardship and engaging volunteers in hands-on projects to help keep the great outdoors beautiful, healthy and open for people of all ages and abilities to enjoy.

For more information about Tread Lightly! and the 25-for-25 program, visit www.treadlightly.org.

To become a Tread Lightly! member, go to https://jointreadlightly.org.

About Tread Lightly!

Tread Lightly! is celebrating its 25th anniversary as a national nonprofit organization in October 2015. Founded in 1990 through a Memorandum of Understanding (MOU) with the U.S. Forest Service and Bureau of Land Management, Tread Lightly! promotes responsible outdoor recreation through ethics education and stewardship programs.

Tread Lightly! has more than 70 official partners from various industries and is likely the nation’s only non-profit holding MOUs with every federal and state agency in the U.S. Tread Lightly!’s diverse member base enjoys a wide range of outdoor activities including hunting, angling, camping, boating, biking, four-wheeling and much more. Become a Tread Lightly! partner or member today and start supporting access, education and stewardship at www.treadlightly.org.

Media Contact, including more high resolution photos: Jerrica Archibald

801-627-0077

Jerrica@treadlightly.org

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