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Tread Lightly! To Restore Popular Trail During Discount Tire Rally on the Rocks

Posted on Wednesday, May 7th, 2014

SALT LAKE CITY, Utah–Tread Lightly!, will join partners Discount Tire and KYMCO, to host a Restoration for Recreation project on the Hell’s Revenge trail during Discount Tire Rally on the Rocks. Rally on the Rocks is fast becoming the nation’s premier UTV/Side by Side annual event.  The event will take place May 13-17 in Moab, Utah.

Rick Pawelka, Director of Marketing at KYMCO “is thrilled to not only cultivate KYMCO’s ongoing partnership with Tread Lightly!.  The opportunity to put some quality time on the ground with volunteers is invaluable to the future of OHV recreation and KYMCO is happy to lead the way toward a sustainable future for off-highway enthusiasts.”

Hell’s Revenge is one of Moab’s premier sandstone trails.  The eight mile trail is located just five minutes from town in the Sand Flats Recreation Area and offers breathtaking scenery of the La Sal Mountains and Arches National Park in Moab.

“Making the decision to partner with Tread Lightly! was an easy one,” said Discount Tire Vice President Mark MacGuinness.  “Many of our customers and employees are outdoor and off-road enthusiasts, and while we all love our off-road vehicles, what we enjoy even more is the access they provide to the road less traveled. Since Tread Lightly!’s core focus is on supporting and encouraging stewardship of our lands and waterways, it’s a natural fit. Our goal is to work with Tread Lightly! to help bring awareness to safe and responsible motorized and mechanical off road vehicle use.”

Since 2012, Tread Lightly! has been implementing a statewide education campaign in Utah called RIDE ON Utah to raise awareness of the importance of riding only on routes designated as open to motorized vehicles.

 

An important aspect of the RIDE ON campaign is to engage outdoor enthusiasts that utilize motorized vehicles in stewardship projects, such as this Restoration for Recreation project, in order to protect outdoor recreation opportunities in the beautiful state of Utah.

 

“Over 12,000 vehicles recreate on this trail every year,” said Lori McCullough, Tread Lightly!’s Executive Director. “We plan on installing educational signage and fencing to maintain access, keep riders on the designated trail and reducing environmental impacts as well as safety risks.”

It is estimated approximately 100 volunteers will be needed to help with this project. If interested, please contact Evan@treadlightly.org. Participants can look forward to free coffee, lunch and a raffle with some great products from partners.

Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.  The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.  Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.

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