Tread Lightly! Announces Falken Tire as its Newest Official Partner and the Official Tire of Tread Lightly!
Posted on Friday, March 29th, 2013
SALT LAKE CITY, UT (March, 25, 2013) â€“ Falken Tire has become the newest corporation to join Tread Lightly! â€™s ever-growing alliance of partners dedicated to promoting responsible recreation and good stewardship of the great outdoors.
â€œWe are excited to announce Falken Tire as theÂ Official Tire of Tread Lightly!Â and the possibilities this new partnership holds,â€ said Lori McCullough, Tread Lightly!â€™s executive director.Â â€œFalken Tire is establishing itself as one of Tread Lightly!â€™s top-tier partners from the get-go.Â Not only are they providing a cash investment to the nonprofit organization, Falken has also agreed to aggressively help grow Tread Lightly!â€™s grassroots base by providing Â the tire rebates as part of the package of benefits that comes with the privilege of an individualâ€™s membership in Tread Lightly!.â€
As part of their partnership, Falken has pledged a $100 rebate on a set of WildPeak A/T tires to individuals whoÂ joinÂ Tread Lightly!â€™s membership at the $50 level and above.Â As an incentive for individuals to renew their membership in Tread Lightly!, Falken is providing a $50 rebate to any person who renews their existing membership at the base level of $25 and up.
Itâ€™s in large part because of individualsâ€™ memberships that Tread Lightly! is able to continue educating the public on the importance of responsible recreation by enhancing and promoting existing programs such asÂ Tread Trainer,Â Restoration for RecreationÂ andÂ Respected Access is Open Access.Â According to Tread Lightly!â€™s executive director, Falkenâ€™s contribution is expected to make a tremendous difference in the organizationâ€™s ability to reach more and more enthusiasts within the outdoor recreation community.
â€œWeâ€™re eager to embark on this mutually beneficial partnership,â€ said Nick Fousekis, Motorsports Marketing and Events Director. Â â€œWeâ€™re proud to stand next to Tread Lightly! in promoting responsible recreation. Â Now more than ever itâ€™s important for Falken to invest in OHV recreation and to foster good stewards so we ensure access and opportunities to enjoy recreation as part of Americaâ€™s heritage for current and future generations to come.â€
For more information on the rebate and becoming a member of Tread Lightly! visit theirÂ website.
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship programs. Tread Lightly!â€™s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.Â The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment.Â Tread Lightly!â€™s award-winning materials, programs and services are solutions to some of the nationâ€™s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member atÂ www.treadlightly.org.