Tread Lightly!’s Third Annual Charity Auction on eBay

 
Overview
 
Tread Lightly!’s Charity Auction on eBay has grown to be the organization’s most successful fundraiser to date.  In its third year, the program has also proven to be substantially beneficial for each donor as well.  Last year donors received at least 1.8 million impressions of positive publicity and $21,975 worth of advertising in some of the nation’s most popular outdoor enthusiast’s publications.
 

In the end, Tread Lightly! netted nearly $25,000 to support its education and outreach initiatives promoting responsible outdoor recreation.  On the heels of success, we’ve begun preparing for Tread Lightly!’s 3rd Annual Charity Auction on eBay to be held November 1-11, 2010.  Your company might like to be involved by donating product of your choice towards this win/win charitable promotion.

 

We expect to provide participating partners an even greater return on investment in 2010 by expanding the promotion of your product and aligning it with Tread Lightly!’s cause – a cause that resonates in the hearts and minds of consumers critically important to sustaining your market.

 

Why Give to the Tread Lightly! eBay Charity Auction?

 
• Your company will get excellent promotion of its product to genuine outdoor enthusiasts, while also building on your brand’s green and socially responsible image.
• Your company will be giving to an important cause that helps ensure the sustainability of the outdoor recreation portion of your market.
• During this uneasy economic time, Tread Lightly!’s Charity Auction is a smart alternative to a traditional media buy because no cash is required, and the ROI is high.

 

The auction will be held November 1-11, 2010.  For maximum promotion, companies should submit a donation form before July 30, 2010.  Products can be shipped directly to Tread Lightly! headquarters anytime before October 1.

 

Promotional Benefits

 
• Promotion through a press release that is expected to run in several enthusiast magazines, generating 50,000 to 1 million impressions.
• Inclusion of your company in an advertisement that is expected to run in off-road or outdoor recreation magazines, worth approximately $15,000 - $35,000.
• Detailed descriptions and photos of your product with your logo and web link on Tread Lightly!’s website, which gets an average of 1,000+ unique visitors per day.
• Two emails listing your product and company will be sent to 10,000 Tread Lightly! members, friends, and contacts including manufacturers, dealers, retailers, clubs, corporations, nonprofits, and individuals.
• Inclusion in a targeted campaign pushing each product on at least 50 popular powersports, four wheel drive, hunting, shooting, geocaching, and hiking forums and blogs.
• Several other promotions including newsletter articles, e-newsletter articles, a press release, and detailed product descriptions on eBay, adding at least 15,000 more impressions.
• Donations with a retail value of $500 or more will make your company eligible to become a Tread Lightly! Official Partner, which carries its own set of valuable benefits.

 

What Tread Lightly! is Raising Money For


Across America, access and opportunities are dwindling at a rate so serious it demands our immediate attention and action.  The two main reasons for loss of recreation access and opportunities are because of 1) damage caused by irresponsible (or un-informed) recreationists and 2) a tremendous lack of government resources to maintain infrastructure like roads, trails and recreation facilities (due to severe budget cuts, chronic backlog, natural disasters, and new policies without funding). 

 

Tread Lightly! is trying to urgently provide proactive solutions to these problems, and will do so through:

 

• Education: Tread Lightly! is pushing its myriad of educational pieces, online resources, and training opportunities to educate as many recreationists as possible to tread lightly in the outdoors. This proactive approach can help protect thousands of miles of trails and campsites from potential damage and closure.
• Communication: Recreationists must be inspired, motivated and have their perceptions changed in order to affect their behavior. Tread Lightly! has begun new phases of its celebrated new campaign, Respected Access is Open Access.  New elements will include print public service announcements, radio messages, signs, and social media campaigns targeted to recreationists who use motorized vehicles.  Tread Lightly! will also be pushing existing communication tools to an expanding pool of land managers and outdoor enthusiast leaders.
• Restoration/Stewardship: Money raised will help Tread Lightly! manage and find funding for Restoration for Recreation – a program designed to help restore and enhance recreation sites across the country with the help of grassroots volunteers and corporate involvement.

 

Tread Lightly! is a nonprofit 501 (c) (3).  All donations are tax-deductable.  Federal Tax ID # 87-0481456

 

 

 

To donate product to the Tread Lightly!’s Annual Charity Auction on eBay, download a Product Donation Form, or contact us at 1-800-966-9900 or  treadlightly@treadlightly.org.
 
You can make a major difference this year for the environment, the recreation industry, and your bottom line!